Ideeply care about communities, customers and teams to drive progressive, positive change. I combine leading with a strategic focus and hands on approach.
My background
Decades of experience in marketing and customer experience in large corporate environments has unlocked curiosity in how humans thrive within the systems we create. I have explored this via the marketing programs, the CX transformation projects and within the teams I have led. Most recently my attention has been turned to the support of domestic violence victim survivors post escape and promoting trauma informed cultures in the workplace. My strength lies in my significant capacity for caring; for customers, employees and communities.
Something real about me
Born in New Zealand and making Australia home as a child, I now live with my husband and son in Melbourne. We are all active volunteers in areas we are passionate about, me in a Domestic Violence refuge centre, my husband in the leadership of a Surf Lifesaving Club and my son in ocean and marine protection. I love to cook and garden, particularly when they can come together. My happy place is in the rainforest in Far North Queensland.
Super powers
My superpower is my ability to see the systems we either actively or accidently create and how the people involved are impacted by them. I thrive in complexity and shaking out the patterns, the problems to be solved or opportunities to be leveraged, designing solutions and driving positive change.